‘Website & E-commerce and ‘Transactional Emails’ pricing will not be discussed. We will only break down the pricing of Mailchimp ‘Marketing’. Also, if you are an existing customer of Mailchimp who is trying to find out if the price you pay is worth it and decide if you need an alternative, this will be an insightful read. If you are looking forward to upgrading your existing Mailchimp account or want to start fresh, we have some valuable information to share. In this article, we will be looking at how Mailchimp’s pricing is organized. Being a strong incumbent product, it is addressing a wide spectrum of creators and industry segments like e-commerce while creating a pricing structure that tries to charge more from capable businesses while ensuring that they have the ROI. Mailchimp has almost become an industry standard when it comes to email marketing.

Fast forward to 2021, where email marketing is a billion-dollar market, email marketing products are much more organized and benefit from spam and privacy control compliances.įrom the Freemium subscription, which fueled the growth of Mailchimp, the company found ways to delight customers and positioned itself in a market with a strong design language. They had to develop a product that could get the job done while keeping it cost-effective. Mailchimp closed their web agency and started focusing full-time on the product. It was a challenging time for email marketing in 2007 when email spam was rampant and authentication mechanisms such as DKIM, SenderID, DomainKeys and DKIM came to usage. It was 2001 when they started the product based on their client requests who were trying simpler ways to send emails. In fact, if you are using Mailchimp and look at your credit card statement, you will find The Rocket Science Group in your transaction statement. The start of their business has humble roots in a web design agency called The Rocket Science Group, started by Ben Chestnut and Dan Kurzius 20 years ago. Today, Mailchimp is one of the marketer leaders in the email marketing and marketing automation category. Published by Paras and Nilangan on July 15, 2021 Mailchimp Pricing: Breakdown of the Marketing Plans

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